Stimulating 'Weekday Domestic Travel' Subsidies Likely by September! Birthday Accommodation Vouchers to be Drawn in August

Taiwan's Tourism Administration is preparing to roll out a "weekday domestic travel" subsidy program, potentially launching as early as September. Before the main program begins, a lottery for birthday accommodation vouchers is scheduled for August.

The initiative includes five major subsidy schemes designed to encourage travel during weekdays. These encompass discounts on weekday accommodations, special birthday stays, overnight options at theme parks, corporate travel incentives, and Taiwan PASS benefits. However, the program's implementation hinges on the timely approval of its budget by the Legislative Yuan. Officials are hopeful for swift passage, aiming for marketing and promotional activities in July and August, followed by the birthday voucher lottery in August and the full program rollout in September.

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The budget has been reviewed, and we hope the Legislative Yuan can pass it as soon as possible so the budget can be used. If it is successfully passed by the end of June, we plan to conduct marketing and promotion in July and August, and start the birthday accommodation voucher lottery in August, with the overall program launching in September.

In parallel, theme parks across Taiwan are actively participating in summer promotions. The Tourism Administration, in collaboration with 25 theme parks, has organized a "Return to the Amusement Park, Happy Class Reunion" event. This campaign encourages visitors to share old park photos and engage in themed dress-up activities. Participating parks are offering various deals, such as discounted entry, special packages for birthday celebrants, and combined tickets for different attractions. These efforts aim to boost visitor numbers, which saw an increase last year and are projected to grow further in 2024.

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Compared to 2024, the number of people visiting amusement parks increased by 260,000 last year. Each amusement park continues to innovate, and the Tourism Administration encourages operators to update their facilities and equipment annually, providing subsidies.