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Su Chiao-hui Releases Campaign Song, Taps Golden Melody Winner and Creative Video for New Taipei Mayoral Race

From Liberty Times · (2d ago) Chinese Positive tone

Translated from Chinese, summarized and contextualized by DistantNews.

TLDR

  • Su Chiao-hui, a legislative member and candidate for New Taipei City mayor, released her campaign song, "Let's Work Together for the Future."
  • The song was produced by Golden Melody Award winner Chih-Hao Ke and features a lively melody and lyrics reflecting New Taipei City's landscape and vitality.
  • A humorous English-language commentary video, mimicking a popular vocal coach, was also released to engage younger voters and showcase the campaign team's creativity.

New Taipei City mayoral candidate Su Chiao-hui has launched her campaign song, "Let's Work Together for the Future," a vibrant track produced by the acclaimed Golden Melody Award winner Chih-Hao Ke. This musical initiative aims to energize her supporters and connect with voters on a more personal level, showcasing a blend of local pride and modern campaign strategies.

This song is full of a joyful atmosphere.

— Su Chiao-huiDescribing her campaign song 'Let's Work Together for the Future'.

The song itself is crafted to capture the dynamic spirit of New Taipei City, referencing its northernmost point in Shimen to the southern reaches of Wulai. Its lyrics paint a picture of the city as a "treasure box brimming with excitement," echoing Su's popular two-year video series, "New Taipei Treasure Box." The inclusion of children's voices, inspired by Su's "Mama Otter Chiao Chiao Talks" podcast, adds a touch of warmth and accessibility, aligning with her focus on family and education.

The lyrics depict the New Taipei landscape, from the northernmost Shimen to the southern Wulai, describing the rich natural and cultural landscapes of New Taipei as a 'treasure box full of excitement everywhere.'

— Su Chiao-huiExplaining the lyrical content of her campaign song.

Complementing the song is a unique promotional video featuring Su's campaign spokesperson, Liu Fang-yu, humorously impersonating a well-known English-speaking vocal coach. This creative approach, designed to resonate with younger demographics, demonstrates the campaign's willingness to employ innovative and engaging methods. From a Taiwanese perspective, this kind of creative engagement is crucial. It moves beyond traditional political messaging to build a more relatable and dynamic image, highlighting how local campaigns are increasingly using popular culture and digital media to bridge the gap with diverse voter groups, particularly the youth.

Liu Fang-yu imitates 'Rozette' to give commentary in English. The video contains many humorous segments, showing the unlimited creativity of young partners.

— Su Chiao-huiCommenting on the promotional video for the campaign song.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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