Summer Coupons Boost Cijin and Hamasen Business Districts, Kite Festival Drives Traffic

Kaohsiung City's "Cijin x Hamasen Summer Coupon" initiative, launched on July 29, has successfully driven foot traffic and spending in the Cijin and Hamasen districts. The first weekend coincided with the Cijin Kite Festival and other attractions, drawing over 100,000 visitors to the areas. This event is a key policy by the city's economic development bureau to leverage concert economies and festival tourism.

Economic Development Bureau Director Liao Tai-hsiang stated that the program connects concerts, kite festivals, ferry services, accommodations, and local businesses. By distributing 30 NT dollar coupons, the city aims to guide tourists to spend more within Cijin and Hamasen, thereby amplifying tourism benefits. Initial redemption rates at distribution points were high, leading to a noticeable increase in crowds across both districts.

“

The "Cijin x Hamasen Summer Coupon" is an important policy by the city government to promote the concert economy combined with festival tourism.

Chen Yu-hong, chairman of the Cijin Business Development Association, noted that summer is typically a peak season for Cijin tourism. The city's coupon program and large-scale events this year have injected significant energy into the business districts. He described the measures as impactful for local vendors, specialty stores, and legitimate lodging providers, contributing to a noticeable rise in overall sales.

Shinbincho Ocean Kitchen reported a substantial boost in business, with weekday customer numbers increasing by approximately 20% and the first weekend seeing a nearly 50% surge. The restaurant participates by offering customers who spend over 100 NT dollars a 30 NT dollar coupon, which can be doubled for a 60 NT dollar discount at their establishment. The "Cijin x Hamasen Summer Coupon" event runs until August 30.

“

The summer is always a peak season for Cijin tourism. This year, coupled with the city government's "Cijin x Hamasen Summer Coupon" and large-scale events, has injected more foot traffic into the business districts.