Sung Sim Dang's baked goods lead Daejeon's donation program for third year

Daejeon's beloved bakery, Sung Sim Dang, has once again topped the list of popular local specialty products for the city's "Hometown Love Donation" program, marking its third consecutive year of success. The city announced on Thursday that Sung Sim Dang products overwhelmingly led the rankings for the program in the past year.

In 2023, Sung Sim Dang's pound cake was the most popular item, chosen in 276 instances and generating 82.8 million won, representing over 30% of the total. The following year, Sung Sim Dang gift certificates secured the top spot with 2,847 selections and 86 million won. When combined with pound cakes, Sung Sim Dang items accounted for over 60% of the program's total, with 3,732 selections and 113 million won.

The bakery's influence is even more pronounced when considering all its products. In 2024 alone, Sung Sim Dang gift certificates recorded 6,232 selections and 188 million won. Including pound cakes and chocolate pound cakes, which ranked second and fourth, the total number of selections reached 10,094, amounting to 304 million won. Sung Sim Dang has effectively driven the success of Daejeon City's Hometown Love Donation program.

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Sung Sim Dang is a representative local enterprise of Daejeon that has greatly contributed to the revitalization of the Hometown Love Donation program and the development of the local community.

The Hometown Love Donation system allows individuals to donate to a chosen region, receiving tax benefits and a local specialty product as a return gift, valued at up to 30% of the donation amount. The inclusion of Sung Sim Dang's popular baked goods has consistently boosted donation figures for Daejeon. The total donation amount has surged more than twelvefold in three years, from 148.4 million won in 2023 to 1.84 billion won last year.

Recognizing Sung Sim Dang's significant contribution, Daejeon City presented a "Contribution to City Development" award to Lim Young-jin, CEO of Rosso, the company operating Sung Sim Dang. Mayor Huh Tae-jung praised the bakery as a representative local enterprise that has greatly contributed to the revitalization of the Hometown Love Donation program and the development of the local community. He expressed gratitude for their contributions and anticipation for continued growth alongside Daejeon.

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We are grateful for your contributions and look forward to continued growth alongside Daejeon.