Supporting Hydration Needs, Aqua Brings 'Adem' Experience to Mandiri Jogja Marathon

Aqua provided essential hydration support as the Official Mineral Water Partner for the Mandiri Jogja Marathon (MJM) 2026, aiming to offer runners a refreshing experience amidst the iconic route. The collaboration sought to integrate hydration not just as a necessity but as part of an "adem" (cool, comfortable) experience, reflecting Yogyakarta's cultural essence.

The MJM 2026, held on June 21 in the Prambanan Temple area, attracted a record 10,200 participants from 17 countries, marking its highest turnout since its inception in 2017. The event, themed 'More Than a Race,' combined international-standard running competitions with tourism and cultural experiences unique to Yogyakarta.

Runners competed in four categories: Marathon (42.195 km), Half Marathon (21.097 km), 10K, and a 5K Fun Run. All courses were certified by the Association of International Marathons and Distance Races (AIMS). Adequate hydration was emphasized as crucial for runner comfort and performance throughout the diverse distances and challenges.

Aqua supported runners by setting up 21 water stations along the route. Additionally, they introduced "Siraman Adem" cheering spots, inspired by Yogyakarta's cultural nuances, to energize participants. A "Angkringan Adem" area offered traditional snacks, allowing runners to sample local culinary delights. Other amenities included giant fans and cooling water sponges to ensure a comfortable experience.

Adisti Nirmala, Marketing Director of Aqua, stated that the company's involvement in MJM 2026 aligns with its commitment to supporting an active lifestyle. The initiative aims to embody the 'Kaum Adem' spirit, promoting a positive, balanced, and enjoyable active lifestyle while maintaining a sense of calm and comfort.

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The involvement of Aqua in MJM 2026 is part of Aqua's commitment to supporting an active lifestyle.