Survey: Do heatwaves change parcel pickup habits?

Half of respondents in Lithuania expressed concern about their ordered parcels overheating during hot weather, according to a "SmartPosti" survey conducted by "Spinter tyrimai" in July. Six percent of those polled reported frequent worry, while 23% sometimes worried, and over a fifth were concerned at least occasionally.

Mantas Rudzys, "SmartPosti" sales manager in Lithuania, noted that this concern is valid, as online purchases include not only durable clothing and footwear but also temperature-sensitive items like cosmetics, natural oils, and food supplements. He advised customers to consider the environment where their parcel will wait for pickup, especially during extreme heatwaves, as temperatures might exceed recommended storage conditions.

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When thinking about parcel delivery, we usually only consider a convenient location and pickup time. However, it is also important to consider the environment in which the parcel will wait for pickup.

The survey revealed a notable difference in concern based on demographics. Nearly 56% of women worried about overheating compared to 42% of men. The age group 18-25 showed the highest level of concern, with over 70% worrying at least occasionally, nearly double the rate of respondents aged 56 and older. Rudzys suggested this might be linked to younger consumers' active use of e-commerce and their tendency to order cosmetics and supplements, which are more susceptible to temperature fluctuations.

Despite the concerns, Rudzys observed that this heightened awareness doesn't necessarily mean people are avoiding parcel lockers. Instead, it indicates a better understanding of product properties and a search for suitable delivery solutions. "One of the simplest solutions to the heat problem is an indoor parcel locker, where the parcel is not directly exposed to outdoor temperatures and sunlight," he pointed out. The survey also indicated that about one in ten Lithuanians adjust their habits during heatwaves, with 4% preferring indoor lockers and 7% opting for courier services for home delivery. Additionally, 32% of respondents, while not changing their preferred delivery method, make an effort to collect their parcels as quickly as possible.

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One of the simplest solutions to the heat problem is an indoor parcel locker, where the parcel is not directly exposed to outdoor temperatures and sunlight.