Sustainable frankincense harvesting project launched in Wadi Gazelle to expand global market footprint

A new project focused on the sustainable harvesting of frankincense has been initiated in Oman's Wadi Gazelle. This strategic partnership between the Ministry of Agriculture, Fisheries and Water Resources and Amouage Perfumes aims to bolster the global market footprint of Omani frankincense.

The initiative emphasizes sustainable practices, ensuring the long-term viability of frankincense production while promoting its high quality. By focusing on responsible harvesting, the project seeks to preserve the natural resources and traditional methods associated with this valuable aromatic resin.

This collaboration is expected to enhance the accessibility and market reach of Omani frankincense, a product renowned for its unique fragrance and therapeutic properties. The venture signifies a commitment to developing the agricultural sector and leveraging the country's natural heritage for economic growth.