Sustainable living trend spurs waste-to-value product development

A growing trend toward sustainable consumption is reshaping how businesses view and utilize materials, transforming what was once considered mere waste into valuable products. This shift is central to developing more responsible consumption patterns and fostering a circular economy.

Toko Serba Tuku (TOSERBAKU), a business line of Toko Kopi TUKU, has been at the forefront of this movement since 2020. In collaboration with SMEs in Gunung Sindur, TOSERBAKU has developed a program to process plastic multilayer creamer bags into a variety of upcycled items. According to the MAKA Group's Sustainability Report 2025, this program has successfully processed 5.53 tons of creamer bags, yielding over 25 distinct products.

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Being environmentally friendly is not just a creative identity, but a strategic direction for TOSERBAKU. We see great potential in recycled and upcycled products as a line relevant to consumer needs.

These upcycled goods range from tote bags and pouches to coasters, furniture, and shop souvenirs. This initiative not only extends the lifespan of materials that would otherwise end up in landfills but also significantly contributes to MAKA Group's objective of diverting 92% of its waste from final disposal. Diana Frances, VP of Growth & Expansion at TUKU, highlighted that upcycled products are not just environmentally friendly but also a strategic business direction, resonating with consumer needs.

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This initiative has processed 5.53 tons of creamer bags into more than 25 types of upcycled products.

"Being environmentally friendly is not just a creative identity, but a strategic direction for TOSERBAKU. We see great potential in recycled and upcycled products as a line relevant to consumer needs," Diana stated. She emphasized that this approach ensures business activities positively impact both the environment and the involved communities. TOSERBAKU aims for these sustainability-focused product lines to be a key driver of business growth in the coming years.

Looking ahead, TOSERBAKU plans to explore new materials with local artisans and innovators, including waste from their own operations. They also intend to expand public education on material sorting and mindful consumption, fostering collaborations with local creators and businesses. As TOSERBAKU approaches its fourth year in 2026, the "Ramah" (friendly/eco-friendly) concept will guide its product development and collaborations, integrating creativity, sustainability, and social responsibility into its business model.

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The program has contributed to MAKA Group's achievement in diverting 92 percent of waste from final disposal.