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🇳🇬 Nigeria /Culture & Society

SV Awards Appoints Media Icons Africa as Marketing Consultants

From ThisDay · () English

Translated from English, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Sportsville Communication Services Limited has appointed Media Icons Africa Limited as marketing consultants for its annual sports awards.
  • Media Icons Africa will manage the marketing of the awards starting with the 7th edition in early 2027.
  • The partnership aims to expand the award's scope and financial viability, positioning it as a leading sports award in Nigeria and sub-Saharan Africa.

Nigeria's Sportsville Communication Services Limited, a prominent broadcast and production company, has partnered with premium media and sales agency Media Icons Africa Limited. The two organizations signed a Memorandum of Understanding, appointing Media Icons Africa as the marketing consultants for the annual Sportsville Special Recognition Awards.

our quest to expand the scope of the award and also make it financially viable.

— Frank IlaboyaExplaining the strategic importance of appointing Media Icons Africa.

Under the agreement, Media Icons Africa will be responsible for marketing the award ceremony, beginning with its 7th edition scheduled for the first quarter of 2027. Frank Ilaboya, CEO of Sportsville, stated that this appointment is a significant step in their ambition to broaden the award's reach and ensure its financial sustainability. He emphasized that after six years of building the award's credibility, the time is right to enhance its financial viability.

All we have been doing from inception is to make the Sportsville Award brand a credible one that attracts the confidence of both the general public and the awardees in particular.

— Frank IlaboyaHighlighting the award's established credibility.

John Upah, CEO of Media Icons Africa, expressed his excitement about the collaboration. He noted that his agency has followed the awards and received positive feedback confirming its credibility and respect within the sports community. Upah is confident in their ability to make the next edition a major success, aiming to establish the Sportsville Award as the premier sports award in Nigeria and across sub-Saharan Africa.

The feedback has been overwhelmingly encouraging and this appointment of Media Icons further reinforces our focus to make the Award the number one in Nigeria and sub Saharan Africa!

— Frank IlaboyaExpressing confidence in the partnership's ability to elevate the award.

Both parties are optimistic about the partnership's potential to elevate the Sportsville Special Recognition Awards. The collaboration signifies a strategic move to leverage Media Icons Africa's marketing expertise to increase the award's visibility, impact, and financial success.

So we are delighted to team up with one of Nigeria’s premium marketing agency to achieve this, starting from the 2027 edition.

— Frank IlaboyaConfirming the start date for the new marketing strategy.
DistantNews Editorial

Originally published by ThisDay in English. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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