Tainan secures over 200 million NT dollars in business at Seoul food expo

Tainan City's agricultural products and processed foods have garnered significant attention at the Seoul International Food Exhibition, leading to over 200 million NT dollars in initial orders and future business prospects. The city's participation, organized by the Tainan City Government, aimed to tap into the South Korean market and expand its international reach.

Mayor Huang Wei-che emphasized South Korea's importance as an export market for Tainan's agricultural goods, noting the growing trade and consumption interactions between the two regions. He stated that the city government's continuous efforts in international exhibitions and overseas marketing help businesses grasp market trends, establish distribution channels, and promote Tainan's products globally. The success at the exhibition demonstrates that Tainan's agricultural products not only possess excellent quality but also meet diverse international market demands, showing strong export potential.

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South Korea is an important export market for Tainan's agricultural products, and interactions in agricultural trade and food consumption markets have become increasingly close in recent years.

Several Tainan specialties, including mangoes, pineapples, and processed goods, attracted considerable interest from buyers. For instance, Fu Fan Enterprise's sesame paste and salted caramel spread sparked collaboration talks for potential entry into the local bakery, dessert, and catering markets. Tai Ji Xuan Industrial's popping boba also became a popular item, with innovative tasting sessions combining the product with Korean staples like soda crackers and canned tuna, offering a unique sweet and savory experience.

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Tainan's agricultural products not only possess excellent quality but can also meet the diverse needs of the international market, showing strong export development potential.

Other featured products like instant pearls, Taiwanese specialty teas, natural fruit juices, frozen fruits, and health foods also drew interest from international buyers. Xin Feng Ming Tea Industry secured orders on the first day of the exhibition. Li Fang-lin, Director of the Tainan City Agriculture Bureau, stated that face-to-face interactions with international buyers provided valuable insights into the South Korean consumer market trends and demands, which will guide future product development and market strategies.

The Tainan City Government plans to continue collaborating with businesses to expand overseas markets, strengthen international distribution channels, and enhance the brand value and export capacity of Tainan's agricultural products. The exhibition's success underscores the strong international competitiveness and market potential of Tainan's agricultural and food processing industries, creating more opportunities for future cooperation in the Korean and Asian markets.

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Through face-to-face exchanges with international buyers during this exhibition, we have gained a deep understanding of the trends and demands of the Korean consumer market, which will serve as an important reference for future product development and market layout.