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Taipei Film Festival Expands into Lifestyle Market with 21 Brands

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • The 2026 Taipei Film Festival will feature a large-scale lifestyle market called "Kaobei Film Department Store" with 21 brands.
  • The market, opening June 20, will offer food, drinks, lifestyle goods, and exclusive merchandise, with a points system for rewards.
  • The festival runs from June 26 to July 7, with the awards ceremony on July 11, broadcast live on various platforms.

The 2026 Taipei Film Festival is expanding beyond screenings to become a major lifestyle market, dubbed the "Kaobei Film Department Store." This year's event boasts its largest scale yet, gathering 21 brands and film distributors.

The Kaobei Film Department Store will officially return, bringing together 21 brands and film distributors, covering everything from food and drinks to lifestyle selections and limited edition merchandise.

— Taipei Film FestivalDescribing the expanded market offerings.

The market, set to open June 20 at Zhongshan Hall, will feature a diverse range of offerings, including food, beverages, lifestyle products, and exclusive festival merchandise. Participating brands include Yogibo, Readmoo, and the Hotel Intergate Hiroshima. Attendees can earn points for purchases over NT$100 to redeem limited-edition gifts, adding a shopping dimension to the film festival experience.

Beyond shopping, the festival enhances the viewing experience with collaborations. A partnership with Public Television Service (PTS) will present a children's short film collection, while Readmoo will host a book fair with an e-reader giveaway. YOI WATER and Super Ice Cream are also offering themed products.

This year's 'Kaobei Film Department Store' will debut the main visual and the 'Let's Watch a Movie?' series of merchandise for the first time.

— Taipei Film FestivalHighlighting new product launches.

The festival's film screenings are scheduled from June 26 to July 7 at Zhongshan Hall, SPOT Huashan Film House, and Eslite Movie Theater. The 28th Taipei Film Festival Awards ceremony will be broadcast live on July 11. The festival aims to provide a comprehensive experience, blending cinema with lifestyle and entertainment.

The 'Wow Kaobei Film Ticket Package' contents have also been revealed for the first time. Package A comes with a limited-edition high-speed folding fan, which many fans call a hidden gem; Package B combines skincare products, sparkling beverages, dried fruits and desserts, and a Taipei Film Festival limited edition collaboration beer, which netizens jokingly called a 'luxury film festival gift bag.'

— Taipei Film FestivalDetailing the exclusive ticket package contents.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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