Taipei targets young Korean travelers at Daegu Fried Chicken and Beer Festival

Taipei is actively targeting South Korea's MZ generation market by participating in the annual Daegu Fried Chicken and Beer Festival. Under the theme "Taipei, My Type," the Taipei City government's Department of Information and Tourism aims to showcase the city's diverse travel experiences. The festival, held from July 1 to 5 in Daegu, features interactive games and activities designed to help visitors discover their personal travel style in Taipei. Taipei's mascot, Bravo the Bear, was present to engage with festival-goers, drawing significant attention with his energetic dance performances. This initiative highlights Taipei's strategy to attract young Korean travelers, a key demographic in the outbound tourism market. The department emphasized that Taipei offers more than just attractions; it's a city that caters to various lifestyles and travel aspirations. South Korea remains a significant source of international tourists for Taipei, with over a million Korean visitors in 2025, underscoring the market's potential. Taipei continues to deepen its engagement through digital marketing and themed events, responding to the demand for personalized and in-depth travel experiences among younger generations.

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