Taiwan’s ‘Sweat for Rewards’ Exercise Campaign Starts Sept. 1

Taiwan’s Sports Ministry is inviting people aged 16 and older to turn regular exercise into discounts on health-related products through a new 14-week campaign.

The “Sweat for Rewards” program begins at 10 a.m. on Sept. 1 and runs until midnight on Nov. 30. Vouchers can be redeemed through Dec. 31. The ministry plans to issue 2 million vouchers, though it will stop accepting applications if they run out early.

Participants can complete one of three types of exercise task: a single workout lasting at least 30 minutes, 8,000 steps accumulated in one day, or a distance target of 5 kilometers for walking or running and 15 kilometers for cycling. They must upload a screenshot from a fitness app or an eligible race completion record through the campaign website.

Each person can upload a record once a week and receive up to one voucher per week, for a maximum of 14 vouchers during the campaign. Ministry officials will review submissions within five working days. Each voucher has a basic value of NT$50 and can be exchanged for items such as salads, soy milk, dairy products, unsweetened tea, coffee, sports drinks, yogurt, tea eggs and chicken breast.

Participating outlets include 7-ELEVEN, FamilyMart, Hi-Life, PX Mart, Simple Mart and Lekang supermarkets. Products vary by retailer and store. Vouchers must be displayed from the user’s active account and used in one transaction. Printed copies, screenshots and photographed screens are not accepted, and vouchers cannot be transferred.