Taiwanese snack 'I Mei Pao Pao Choux' lands in Japanese Costcos, delighting shoppers

A popular Taiwanese snack, "I Mei Pao Pao Choux," has made its debut in Japanese Costcos, sparking enthusiasm among Japanese consumers. The strawberry and milk-flavored cream puffs, sold in family-sized boxes for 2,578 yen (approximately $16 USD), have quickly gained attention online.

A Japanese netizen shared photos of the snack on social media platform X (formerly Twitter), which garnered significant attention and prompted many to search for the product in their local Costcos. The post highlighted the snack's popularity, with many Japanese users expressing their delight and anticipation for more Taiwanese snacks to become available in Japan.

Consumers have praised the "I Mei Pao Pao Choux" for its addictive taste, with some hoping it will eventually be sold in regular supermarkets and convenience stores across Japan. The original poster also expressed a wish for another classic Taiwanese snack, "Northern Sea Fish Floss," to be introduced, humorously stating they would eat it all day despite potential jaw fatigue.

While the arrival of the snack is celebrated, some Taiwanese netizens pointed out the significant price difference, noting that the family-sized box costs around 329 NT dollars in Taiwan. However, others defended the higher Japanese price, attributing it to shipping costs and the general markup for imported goods. The availability of the snack in Japan also signifies the country's stringent food safety standards, with one commenter noting that "I Mei's ability to enter Japan, with its extremely strict food safety laws, is truly remarkable."

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I Mei Pao Pao Choux is in Japanese Costco????????????✨ If it goes on sale, please bring Northern Sea Fish Floss next???????? I can eat that all day, you know???? Even if my jaw and temporal muscles get sore????????