Tanit project seeks to unlock Tunisia’s untapped northwest tourism potential

Tunisia’s tourism identity has long centered on beaches, but projects in the northwest are trying to draw visitors toward mountain trails, archaeological sites, natural springs and local crafts.

The initiatives receive support from Tanit, a program financed by the European Union and implemented by Leaders International in partnership with Museum Lab. Organizations including Raptor Team, Bit Elmouna, Twiza and Poney Mogods presented their work during a Leaders International tour on Aug. 26 and 27.

Their shared focus is ecological and sustainable tourism. The projects seek to make local territories more visible while respecting the environment and creating opportunities for communities and small entrepreneurs.

Nadeen Salameh, Leaders International’s regional communications manager, said the program centers on the people who make these experiences possible, including local actors, artisans, guides, producers and community members. They promote their regions through nature, heritage, culture and local skills.

Tanit’s approach aims to move beyond Tunisia’s traditional destinations, including the coastal resorts associated with tourism and better-known locations such as Tabarka and Aïn Draham. The program also supports innovative projects that offer visitors another way to discover the country through living heritage and skills that remain unfamiliar to many Tunisians and foreign visitors.

The northwest’s tourism potential remains largely underused. The program’s stated goal is to help turn that natural and cultural wealth into a more diverse, sustainable and inclusive offer.

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At the heart of Tanit are above all the people and communities who bring these experiences to life: local actors, artisans, guides, producers and community members who promote their regions through nature, heritage, culture and local skills.