Targeted Advertising Consent Explained for iDNES.cz Users

This content is a technical notice regarding user consent for online advertising and data processing on the iDNES.cz network of websites, which includes Lidovky.cz, Expres.cz, and Antiyoutuber.cz.

Users are presented with choices regarding how they wish to view content. They can opt for an ad-free experience by subscribing to iDNES Premium for 199 CZK per month, which grants unlimited access to all affiliated sites and digital newspapers and magazines. Alternatively, users can consent to targeted advertising, which tailors ads to their interests based on their online activity.

The notice explains that targeted advertising involves profiling user habits and interests using data gathered from their internet activities. This profiling is conducted by MAFRA, a.s., and its 125 advertising partners. Users have the right to withdraw their consent for targeted advertising at any time, though doing so may prompt them to switch to the ad-free premium service.

Further options allow users to manage consent for other purposes, such as content personalization, without necessarily subscribing to the premium service. The article details the specific types of data processing involved, including selecting ads, personalizing content, measuring ad performance, audience understanding through statistics, developing services, and technical site operations. Users can adjust these settings in the "Detailed settings" section, including objecting to data processing based on legitimate interest.