User consent for advertising and content display on iDNES.cz

This content is a technical notice from iDNES.cz regarding user consent for advertising and content display. It outlines two primary options for readers: a paid subscription to iDNES Premium, which offers an ad-free experience across multiple sites including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz, along with digital newspapers and magazines. Alternatively, users can opt for a free experience that includes targeted advertising.

The site explains that consenting to targeted advertising involves agreeing to the use of cookies and other online identifiers. This allows MAFRA, a.s., and its 125 advertising partners to profile user habits and online activity to display relevant ads. Users can revoke this consent at any time, but doing so will prompt them to switch to the ad-free iDNES Premium service.

The notice details various data processing purposes, such as selecting ads and personalized content, measuring ad and content performance, and understanding audience statistics. It also mentions the use of legitimate interest for certain data processing and provides instructions for managing privacy settings. The site emphasizes that the chosen settings will apply to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.