Tasya Kamila picks 5 local Indonesian products for family needs

Tasya Kamila, an Indonesian celebrity and mother, is championing local Indonesian products, asserting they are now on par with, and often more affordable than, international brands. She believes these local goods are not merely a fallback option but a viable and quality choice for everyday family needs.

Kamila's endorsement comes as part of MR.D.I.Y. Indonesia's "Proudly Local" campaign throughout August 2026, which encourages consumers to explore and support Indonesian-made items. She noted that many Indonesian products now rival international quality while offering more budget-friendly prices, making them an attractive option for consumers.

For her family, Kamila has curated a list of five essential local products. These include HSI plates and bowls, MMS Houseware's five-piece bowl set, and glasses with appealing designs for family meals. In the bathroom, she opts for soft, absorbent towels and bath mats from Lenuta and Kintakun, prioritizing comfort and safety, especially for her children.

Kamila also finds value in local toys, specifically mentioning a soft doll from Berkat Karya as a bonding tool for her child. For the kitchen, she prefers a wooden cutting board from Kwas and a wooden spatula from Homliv, appreciating their comfort and durability. This selection underscores her commitment to supporting local businesses while ensuring her family has access to quality household items.

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For me, local products are not a second choice. Now there are many products made in Indonesia whose quality is not inferior, and the price is much more friendly.