Tata Curvv: A Few Things Right and a Few Wrong

The Tata Curvv presents a striking visual statement, aiming to blend elegance with sportiness in the coupé-styled SUV segment. From the exterior, it’s a departure from typical Tata designs, boasting a sleek, curved silhouette and a glossy contrast grille that harmonizes well with its overall aesthetic. The added cladding around the wheels enhances their visual presence, contributing to a robust yet refined look. The distinctive lightbar across the rear further solidifies its modern styling. From a purely visual standpoint, the Curvv is a success, managing to look sophisticated and distinct, making it difficult to immediately identify as a Tata product – a refreshing change that signals Tata's evolving design language.

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From an exterior point of view, it’s a superb-looking vehicle and it’s difficult to recognise that it’s a Tata. But it is refreshing.

Internally, the Curvv continues its premium aspirations with a 10.25-inch touchscreen supporting wireless Apple CarPlay and Android Auto, complemented by comfortable leather seats, a sunroof, ambient lighting, and a nine-speaker JBL sound system. This combination creates a luxurious and inviting cabin ambiance. However, the initial impression of quality begins to falter upon closer inspection and interaction. The gear shifter, for instance, feels flimsy, raising concerns about the overall build integrity. This perceived flimsiness extends to various touchpoints throughout the cabin, detracting from the otherwise premium feel.

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That is until you start touching things. The gear shifter is a problem — it feels flimsy and seemingly ready to fall off. That led me to investigate the build quality of the vehicle. Everywhere I touched, I got that similar flimsy feeling.

Practicality also emerges as a point of contention. The placement of the cupholders, hidden within the cubbyhole, is an example of what might be considered overly creative or simply impractical design. While the cabin remains spacious with ample headroom and legroom, and the 500-litre boot offers decent utility, these practical elements are somewhat undermined by the build quality concerns and quirky design choices. On the road, the Curvv redeems itself with agile handling, thanks to its curved shape, and a smooth, consistent drive powered by its 1.2-litre turbocharged Revotron engine. Despite the criticisms regarding interior build and practicality, the Curvv offers a compelling package, particularly for those prioritizing style and a refined driving experience, though potential buyers should be aware of its compromises.

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Normally, the cupholders are somewhere in the centre console but with the Curvv, I had to search for them. The interior of the Tata Curvv Finally, I found them hidden in the cubbyhole. Too creative from Tata or really impractical? I don’t know but what I do know is that it’s not ideal for when I’m driving solo and I want to enjoy my chiller.