teamLab Leader Shares Insights on AI and Future Experiences at New Contents Academy Lecture

The New Contents Academy (NCA), operated by the Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency, recently hosted an open lecture by Yamada Takeshi, a team leader at the renowned digital art collective teamLab. The event, held at the Content Talent Campus in Dongdaemun-gu, Seoul, focused on 'How teamLab Creates Future Experiences in the AI Era.'

NCA is dedicated to nurturing project owners who will lead the content industry in the age of AI, offering practical, industry-focused training. Its curriculum includes advanced courses, project-based learning, and industry-linked programs, aiming to cultivate talent in the convergence of AI, Extended Reality (XR), and immersive content.

teamLab, known for its immersive exhibitions that blend digital technology and art, comprises a diverse team of programmers, engineers, and CG animators. Their experimental works, utilizing light, space, and interaction, offer unique content experiences to global audiences. The lecture provided insights into teamLab's creative philosophy, collaborative processes, and the evolution of digital art in the AI era.

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The core competitiveness in the future content industry will be creative thinking and collaborative processes that design human experiences and realize emotional impact, rather than AI technology itself.

Yamada Takeshi, who oversees IR, recruitment, and overseas exhibitions for teamLab, shared the group's approach to creating art that transcends boundaries between art, technology, and design. He emphasized that in the AI era, human creativity and collaboration will become even more critical. The core competitiveness in the future content industry, he argued, lies not in AI technology itself, but in creative thinking and collaborative processes that design human experiences and realize emotional impact.

During the Q&A session, participants inquired about teamLab's production processes, organizational culture, global project management, and the influence of AI on digital art. NCA officials stated their goal was to broaden the students' interdisciplinary content planning capabilities and global creative perspectives through teamLab's case studies. They reiterated their commitment to expanding opportunities for interaction with global content experts to foster practical, convergent talent for the future content industry.

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As AI technology rapidly advances, the importance of talent equipped with creativity and collaboration skills is growing.