TGV Lyria Transforms Train Travel into a Chosen Experience with 'Première Signature'

Train travel between Switzerland and France is being redefined by TGV Lyria's "Première Signature" offer, which positions the journey itself as a chosen experience. As the train departs, passengers are invited to disconnect from the rush of daily life and reconnect with their time.

The service emphasizes that true luxury today lies not in saving a few minutes, but in the ability to choose how to spend precious travel time. Passengers can opt for quiet contemplation of the passing landscapes, engage in work, or savor a gourmet meal, transforming the commute into a period of quality engagement.

With up to 17 direct daily connections between Switzerland and Paris, taking three to four hours, TGV Lyria aims to help travelers rediscover the pleasure of the journey. "The time of travel becomes a chosen time," explains Eric Dehlinger, CEO of Lyria SAS. The "Première Signature" offer, distinct from the standard First Class, includes exceptional services designed for a serene and enjoyable trip.

Culinary experiences are central to this concept, with "La Table" offering meals designed by Michelin-starred chefs Michel Roth and Danny Khezzar. This focus on gastronomy aims to make dining an integral part of the travel experience, providing a moment of culinary delight suspended on the rails. The service balances attentiveness with discretion, allowing each passenger to experience the journey at their own pace.

“

The time of travel becomes a chosen time