The Evolution of Dvbits’ Sleep Technology for a Society That Struggles to Sleep

People spend about one-third of their lives asleep, yet work stress, anxiety and the smartphone screens they struggle to put down are making rest harder to achieve. Sleep is no longer always treated as something that arrives naturally. Increasingly, it is something people try to manage.

That shift has helped drive the growth of sleep technology, or sleep tech, aimed at people around the world who cannot get enough restful sleep. Mordor Intelligence says 852 million adults experienced insomnia or related symptoms in 2024, representing 16.2% of the global adult population.

The market is expected to expand sharply. Grand View Research estimates that the sleep-tech market will grow from about $20 billion in 2023 to $47 billion by 2030.

Including sleep-tracking devices produces an even larger estimate. On that measure, the market is projected to rise from $26.6 billion in 2023 to $58.2 billion in 2030. The figures illustrate the scale of demand behind the evolution of companies such as Dvbits and the wider effort to develop technological solutions for people who find it difficult to sleep.