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'The Fall of Influencers' Trend Captures Spain Amidst Creator Controversies
🇨🇱 Chile /Culture & Society

'The Fall of Influencers' Trend Captures Spain Amidst Creator Controversies

From Cooperativa · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Spanish social media has seen a trend called "the fall of influencers" due to controversial statements and follower reactions.
  • Users are complaining about excessive advertising, offering opinions on unfamiliar topics, and displaying inaccessible lifestyles.
  • A sociologist noted that audiences are losing their perception of "horizontality" with these creators.

Spanish social media platforms buzzed with controversy in July and August, giving rise to the trend "the fall of influencers." This phenomenon emerged from contentious statements made by some of the country's most popular content creators, sparking strong reactions from their followers.

A quick search for "la caída de los influencers" on platforms like Instagram or TikTok reveals hundreds of videos where users express dissatisfaction with creators' attitudes. These posts, which have garnered millions of views and thousands of comments, speculate on the reasons behind this sudden backlash.

Key complaints include the excessive publication of sponsored content, creators sharing opinions on subjects they do not fully understand, and showcasing lifestyles that are out of reach for most people. Sociologist Paulina Valencia told the news agency EFE that "this phenomenon has many facets. An important one is that the audience loses the perception of horizontality."

This phenomenon has many facets. An important one is that the audience loses the perception of horizontality.

— Paulina ValenciaA sociologist explaining the trend of 'the fall of influencers' to the news agency EFE.
DistantNews Editorial

Originally published by Cooperativa in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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