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The fear of being ‘cringe’

From Kathmandu Post · () English

Summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • The internet has transformed embarrassment from a fleeting feeling into a potentially permanent, widely judged experience.
  • This heightened self-consciousness, amplified by social media, stems from a deep-seated fear of social disapproval and rejection.
  • Constant performance for an imagined audience leads to avoidance of self-expression, as individuals prioritize perceived acceptance over authenticity.

The digital age has redefined embarrassment, turning fleeting moments of awkwardness into potentially permanent public judgments. The fear of being labeled 'cringe' has become a significant deterrent to self-expression, reflecting a profound need for social acceptance in an era of constant online visibility.

Cringe is usually used to describe something that feels awkward or too expressive in front of others. In simple terms, it has become a modern label for social discomfort.

— Aastha LakheyPsychologist Aastha Lakhey defines 'cringe' and its psychological underpinnings.

Psychologically, the fear of being seen as cringe is rooted in the human drive for connection and the security derived from social approval. Social media platforms intensify this by making every expression subject to immediate and widespread evaluation. This constant awareness of a potential audience can make even minor self-expressions feel risky, leading individuals to question their acceptability if they reveal their true selves.

Psychologically, the fear of being seen as cringe is really a fear of social disapproval. Humans are built for connection, and acceptance from others has always played a strong role in emotional security.

— Aastha LakheyExplaining the psychological basis of the fear of being labeled 'cringe'.

While embarrassment is a natural emotion that helps define social boundaries, its scale and permanence have dramatically increased online. Unlike in the past, where awkward moments were confined to small groups and faded quickly, digital content can be replayed and shared indefinitely. This amplified visibility, coupled with the psychological tendency to overestimate how much others notice us, the 'spotlight effect', makes avoidance of expression seem like the safer option.

What stands out today is how quickly this judgment travels online. A small expression can feel like it is being evaluated by many people at once. So even simple self-expression starts feeling risky.

— Aastha LakheyDescribing the amplified speed and scale of judgment on social media.
DistantNews Editorial

Originally published by Kathmandu Post. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.