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The Great Wins Bronze at US IDEA 2026 Awards for Reusable Container Series
🇰🇷 South Korea /Culture & Society

The Great Wins Bronze at US IDEA 2026 Awards for Reusable Container Series

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

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  • The Great's 'drimm reusable container series' won bronze in the Social Impact Design category at the US IDEA 2026 awards.
  • The award recognizes the company's efforts to reduce single-use items and promote resource circulation through its design.
  • The 'drimm' series features 41 standardized container types made from polypropylene, designed for durability and recyclability.

The reusable container company, The Great, has earned international recognition for its innovative 'drimm reusable container series,' securing a bronze award in the Social Impact Design category at the prestigious US IDEA 2026 awards. This achievement marks a significant milestone, following their earlier win of the Red Dot Design Award in May, solidifying their status as a global leader in sustainable design.

The IDEA awards, organized by the Industrial Designers Society of America (IDSA), are among the world's most respected design accolades. The 'drimm' series stood out for its commitment to social and environmental values, going beyond mere aesthetic improvements to actively reduce single-use waste and foster resource circulation. The company analyzed various disposable packaging materials to standardize its reusable containers into 41 distinct types.

This award is significant because it acknowledges that The Great's design is not just visually appealing but also plays a practical role in alleviating environmental burdens.

— Yang Woo-jeongCEO of The Great, commenting on the significance of the IDEA award.

Designed with operational efficiency in mind, the 'drimm' containers incorporate hygiene and logistics considerations from the initial design phase. Made from durable polypropylene (PP), they are engineered for over 300 uses and can be recycled into raw materials once they reach the end of their lifespan, completing a closed-loop resource cycle. This thoughtful approach to design and material selection underscores The Great's dedication to creating practical and environmentally responsible solutions.

Yang Woo-jeong, CEO of The Great, expressed pride in the award, stating, "This award is significant because it acknowledges that The Great's design is not just visually appealing but also plays a practical role in alleviating environmental burdens." He added, "We will continue to organically connect design, technology, and operational solutions to establish a circular ecosystem where reusable containers are naturally used in daily life."

We will continue to organically connect design, technology, and operational solutions to establish a circular ecosystem where reusable containers are naturally used in daily life.

— Yang Woo-jeongCEO of The Great, outlining the company's future vision.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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