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The 'Satanic' Bus Route 666 Returns to Roads, Poised to Go Viral
🇬🇷 Greece /Culture & Society

The 'Satanic' Bus Route 666 Returns to Roads, Poised to Go Viral

From Ta Nea · () Greek

Translated from Greek, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • The controversial "Satanic" bus route number 666 is being reinstated by Flixbus for summer travel to the Polish seaside resort of Hel.
  • The route was previously canceled three years ago due to complaints from religious groups.
  • Flixbus aims to boost the route's visibility and attract attention through this marketing strategy.

The bus company Flixbus is bringing back its controversial Route 666 for the summer season, aiming to draw attention to its service to the popular Polish seaside resort of Hel. This route, connecting Krakow to Hel on the Baltic coast, was previously discontinued three years ago after facing objections from religious groups who found the number 666 offensive.

Flixbus stated that the deliberate choice of the number 666 is part of a marketing strategy designed to enhance the line's recognition, particularly for the busy summer travel period. The company views the number as a tool to make the seasonal route stand out and attract passengers to this iconic destination on the Polish coast.

The goal is mainly to highlight the seasonal route and focus attention on a new travel option to this iconic destination on the Polish coast.

— Flixbus spokespersonExplaining the rationale behind reinstating the controversial bus route number.

The number 666 is widely recognized in religious contexts as the "number of the beast," often associated with Satan. Despite its controversial nature, Flixbus is leveraging this notoriety to generate buzz and potentially increase ridership. The route will operate daily throughout the summer, with stops in Warsaw and other coastal towns along the way.

The number 666 was chosen deliberately as part of our marketing strategy, aiming to enhance the line's recognition on the popular summer route to Hel.

— Flixbus spokespersonFurther elaborating on the marketing strategy behind using the number 666.
DistantNews Editorial

Originally published by Ta Nea in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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