The trap behind “gota a gota” loan apps

When people urgently need money, an online loan can look like the fastest solution. But some apps that appear trustworthy are actually “montadeudas”, services that use borrowers’ personal data to pressure them into paying.

The term “gota a gota” refers to informal loans that provide money quickly and collect it in periodic payments. Apps using this model often operate outside the legal financial system, with unclear terms and excessive charges. Their advertisements promise “instant loans”, money without checking credit records, no guarantor and cash in minutes.

The trap can begin with an advertisement, email or text message. After downloading the app, users enter their details and approve permissions, often without reading them carefully. The app may gain access to contacts, phone numbers and photos stored on the device.

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instant loan

According to Mexico’s Commission for the Protection and Defense of Financial Services Users, known as Condusef, some of these apps use calls and messages to pressure people with outstanding debts. The harassment can spread to relatives, friends or coworkers listed in the user’s contacts.

Several warning signs should prompt caution. Promises of immediate money with no requirements or credit check may be too good to be true. Access to contacts or photos that the lender does not need is another red flag. Users should also avoid apps that demand advance payments for commissions, insurance or activation before releasing the loan. Condusef recommends checking the company behind the app through its SIPRES registry.

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without checking the Credit Bureau