The words you choose shape how people hear you, by Ruth Oji

The words professionals choose significantly shape how their authority and competence are perceived, even when their data and analysis are sound. Dr. Ruth Oji explains that using vague language, such as "had some problems" or "people were not happy," can make a speaker sound uncertain and out of control, regardless of their actual knowledge.

“

She sounded uncertain. Like she wasn’t in control of the situation.

This tendency to use weak, generic words often stems from a desire for safety. However, these choices accumulate over time, influencing how colleagues, clients, and supervisors view an individual's capabilities. For instance, replacing "said" with "insisted" adds a layer of determination, while substituting "big decision" with "critical decision" or "monumental decision" conveys scale and urgency.

“

We reach for weak, generic words because they feel safe.

Similarly, the word "happy" can sound informal or even childish in a professional context. Upgraded alternatives like "gratified" or "encouraged" convey a more earned satisfaction and professional judgment. The term "problem" can also sound passive; framing an issue as a "challenge" or "crisis" better reflects an active approach and can signal the desired response from the audience.

“

The director said the policy would be reviewed.

Oji emphasizes that precision in language is a developable skill. It begins with identifying words that weaken a message and consciously selecting stronger, more specific alternatives. This conscious effort in word choice can significantly enhance credibility and ensure that messages are communicated with the intended impact and authority.

“

The director insisted the policy would be reviewed.