This Israeli startup is using AI to transform cinemas into more than just a place to watch movies

Israeli company Bigger Picture is leveraging artificial intelligence to revitalize cinemas, transforming them into social hubs that offer more than just films and snacks. The company aims to address the decline in cinema attendance, particularly among younger generations, by creating engaging experiences that encourage social interaction.

"The new generations are looking for places to socialize," said Amit Bohensky, founder and chairman of Bigger Picture. "After the pandemic, and with the rise of on-demand services, young people lost the main reasons to leave the house. So now they are searching for activities that allow them to meet other people, not just to do something, but to have an actual connection."

Bigger Picture offers a comprehensive platform that allows cinemas to build digital profiles of their clients based on purchase history. This enables personalized service offerings and potentially larger profit margins. The platform facilitates seamless, touchless experiences, starting from the moment a customer arrives. AI is used to analyze vast amounts of data from customers and other cinemas to develop scheduling strategies that maximize profits and ensure sold-out screenings.

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The new generations are looking for places to socialize. After the pandemic, and with the rise of on-demand services, young people lost the main reasons to leave the house. So now they are searching for activities that allow them to meet other people, not just to do something, but to have an actual connection.

"We can offer cinemas a platform that gives their clients a barcode, an app, or something similar, and helps identify them. This makes purchases more seamless and allows venues to offer more variety in their services," Bohensky explained. He highlighted the AI's ability to provide reasoning behind scheduling decisions and learn from mistakes in real-time, a feature he considers unique.

The company also provides comprehensive IT support, including app development and software troubleshooting, consolidating all client IT needs into one service. This integrated approach aims to create a smoother experience for moviegoers and increase customer engagement points for better tracking.

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We can offer cinemas a platform that gives their clients a barcode, an app, or something similar, and helps identify them. This makes purchases more seamless and allows venues to offer more variety in their services.