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This article from iDNES (Czech Republic) outlines the advertising and subscription models for its network of websites, including iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It presents users with two primary choices for accessing content.

The first option is a premium subscription for 199 Czech Koruna per month, which offers unlimited access to all sites without advertisements. This package also includes digital access to newspapers and magazines.

The alternative is a free option that includes targeted advertising. By agreeing to the use of cookies and other online identifiers for targeted advertising, users can continue to access content as usual. This advertising is personalized based on browsing habits and online activities, with both MAFRA, a.s. (the publisher) and 125 advertising partners involved in the process.

The article emphasizes user control over their data and privacy. Users can revoke their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service. The site also details the various ways data is processed, including for personalized content selection, ad performance measurement, audience understanding through statistics, and service development. Users have the ability to manage these settings, including objecting to data processing based on legitimate interests, through a detailed settings section.