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Users are presented with options to view content with targeted advertisements or to subscribe to an ad-free premium service. The platform, iDNES.cz, explains that targeted ads are personalized based on user browsing habits and interests, processed by MAFRA, a.s., and its advertising partners.

Alternatively, users can opt for a premium subscription which offers unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements. This subscription also includes access to digital newspapers and magazines.

The platform emphasizes that users can withdraw their consent for targeted advertising at any time. However, revoking consent for targeted ads may prompt a transition to the ad-free premium service. Users can manage their privacy settings and consent preferences for data processing, including opting out of certain data uses based on legitimate interest.