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Access to this article is currently restricted, requiring users to consent to targeted advertising or opt for a premium subscription. The content is presented as requiring a choice regarding how advertisements are displayed.

Users are offered two primary options: a premium subscription for 199 Czech koruna per month, which grants unlimited access to iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz without advertisements, along with digital newspapers and magazines. Alternatively, users can choose to continue with targeted advertising, which allows free access while tailoring ads to their interests based on browsing habits and data.

The platform, MAFRA, a.s., and its 125 advertising partners process user data for various purposes. These include selecting ads and personalized content, measuring ad and content performance, understanding audience demographics through statistics, and developing services. Users can withdraw their consent for targeted advertising at any time, though doing so will prompt them to switch to the ad-free premium service.

Consent for other purposes, such as personalizing content based on user interests, can be modified or withdrawn independently of the premium subscription decision. Some data is processed based on legitimate interest, and users have the option to object to this processing and adjust their privacy settings in a detailed settings section. These settings apply across the specified websites: iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.