"Topo Centras" Director on Artificial Intelligence: AI in Retail is an Assistant, Not the Final Solution

Gailė Rusteikaitė-Višteikūnė, the general director of "Topo Centras," asserts that despite advancements in artificial intelligence, the human element remains paramount in achieving competitive success in the retail sector. She views AI primarily as a helpful tool rather than a definitive answer to business challenges.

Rusteikaitė-Višteikūnė, who has completed studies related to artificial intelligence, acknowledges the growing presence of these technologies. However, she firmly believes that superior customer experiences and a distinct business advantage will continue to stem from human interaction and understanding.

While "Topo Centras" is actively implementing AI-driven solutions, the company's strategic focus remains on leveraging its workforce to enhance customer engagement and satisfaction. This approach underscores a commitment to balancing technological integration with the irreplaceable value of human connection in retail.