Tourists hunt for summer deals, experience digital tourism at Digital Finance Festival 2026

Ho Chi Minh City's Department of Tourism participated in the Digital Finance Festival 2026, held on June 6-7 at Nguyen Hue Walking Street. The department's booth, featuring prominent tourism brands, drew significant crowds interested in summer travel packages and digital finance experiences.

Travel agencies like Thuan Phong Travel reported attracting 40-50 visitors daily. Representatives noted that digital payment solutions are increasingly simplifying international tourism operations. The adoption of cross-border QR payment solutions by many Vietnamese banks and payment intermediaries allows seamless transactions through familiar applications, benefiting travelers frequently moving between countries.

Beyond promotions for the 2026 summer season, Thuan Phong Travel offered group discounts of up to 2-3 million VND per booking and summer gifts, such as umbrellas, to combat unpredictable weather. Vietravel and Saigontourist also engaged visitors with interactive games, lucky draws, and gift giveaways, distributing hundreds of promotional items.

Saigontourist notably launched a membership registration drive at the festival, offering points for future travel services that can be redeemed for items like backpacks and luggage. The event underscored the growing synergy between digital finance and the tourism industry, aiming to enhance the travel experience and promote Ho Chi Minh City as a destination.