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Toy maker Tonies aims to double revenue by 2030
🇦🇹 Austria /Economy & Trade

Toy maker Tonies aims to double revenue by 2030

From Die Presse · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Official statement Context piece
  • Toy manufacturer Tonies aims to double its revenue to over 1.4 billion euros by 2030, driven by growth in existing markets and global expansion.
  • The company plans to enter at least two new markets by 2027, with North America and the DACH region identified as key growth areas.
  • Tonies targets an adjusted EBITDA margin of 16-18% in the medium term and projects revenue exceeding 760 million euros for 2026.

Toy maker Tonies is optimistic about its future, projecting a doubling of revenue to over 1.4 billion euros by 2030. This ambitious target follows the successful launch of its "Toniebox 2."

The company plans to achieve this growth by expanding its presence in existing markets and through global business development, including new device generations. Tonies also aims to increase its adjusted EBITDA margin to a medium-term goal of 16-18%.

Geographically, Tonies intends to be present in all major global regions by 2030. The company is targeting at least two additional market entries by 2027. North America is currently its largest market, with the Germany, Austria, and Switzerland (DACH) region also identified as a crucial area for growth.

For 2026, Tonies anticipates currency-adjusted revenue to surpass 760 million euros, with an adjusted operating margin projected between 9% and 11%.

DistantNews Editorial

Originally published by Die Presse in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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