Toyota to Host 'TGR Rally Play,' a New Concept Rally for Customers in Boryeong Next Month

Toyota Korea is set to introduce a novel rally experience for its customers, blending driving challenges with cultural exploration. The company announced that its inaugural customer-focused rally program, "TGR Rally Play," will take place on November 5th in Boryeong, South Chungcheong Province, utilizing the facilities of Ajou Motor College and the surrounding areas.

This event is designed to immerse participants in the core philosophy of Toyota's GAZOO Racing, which posits that "roads make people, and people make cars." In a departure from conventional rallies that emphasize speed and timing on specialized tracks, the TGR Rally Play will unfold on public roads. Participants will navigate these routes while strictly observing traffic regulations, engaging in various missions that connect driving with tourism and cultural discovery.

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Roads make people, and people make cars.

Toyota Korea describes this initiative as a "Korean-style rally," integrating elements inspired by Japan's "Scavenger Rally" format. Key components of actual rallies, such as pace notes and the distinct roles of driver and co-driver, will be incorporated. This approach aims to make the thrill of motorsports, traditionally perceived as exclusive to enthusiasts, accessible and enjoyable for a wider range of customers. The program seeks to offer a unique journey that combines the excitement of a rally with the pleasure of sightseeing and experiencing local culture.

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It is a 'Korean-style rally' that connects driving, tourism, and cultural experiences into a single journey, while complying with traffic laws on public roads.