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Toyota, Volkswagen to Streamline Vehicle Lineups Amid Cost Concerns

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • Toyota and Volkswagen, the world's top two auto groups, plan to streamline their vehicle lineups.
  • New Toyota President Kenta Kon cited the need to reduce development and production costs.
  • Both groups aim to simplify offerings, focusing on high-volume models and reducing complexity.

The world's two largest automotive conglomerates, Toyota and Volkswagen, are preparing to significantly reduce the complexity of their vehicle portfolios. Both groups, which offer extensive ranges from small hatchbacks to large SUVs and performance cars, believe their current lineups have become too crowded and costly to manage.

Toyota's new president, Kenta Kon, announced that the company is reviewing its product strategy. The goal is to simplify vehicle models and trim trim levels, which will lower development expenses and production intricacies, ultimately boosting profitability. Kon highlighted that managing numerous complex specifications and variants increases development costs and complicates the entire production and supply chain.

While specific models slated for removal have not been confirmed, signs of this streamlining are already emerging. Lexus has reportedly paused the production plan for its LF-ZC model, and the North American market's 4Runner SUV currently offers 12 different trims, while the seven-seater Grand Highlander has 10. This suggests a move towards reducing the number of available configurations.

Currently reviewing existing product strategy, will simplify vehicle models and grade configurations in the future to reduce development costs and production complexity, and further improve overall profitability.

โ€” Kenta KonExplaining Toyota's strategy to streamline its vehicle offerings.

Similarly, the Volkswagen Group announced at its annual general meeting that a primary objective is to reduce product portfolio complexity. They intend to streamline models, decrease the number of variants, and concentrate on high-selling products. The group also plans to significantly reduce the number of modular platforms and electronic architectures to cut costs, simplify operations, and accelerate new vehicle development.

Despite these consolidation efforts, neither group plans to slow down their new vehicle launches. Toyota is reportedly working on reviving the Celica nameplate and updating existing models, while Volkswagen Group has upcoming vehicles like the ID. Polo, Skoda Epiq, and Audi A6 Allroad in its pipeline.

The primary goal is to reduce the complexity of the product portfolio, hoping to streamline models and reduce the number of derivative models, while focusing more on high-volume products.

โ€” Volkswagen Group representativeDescribing Volkswagen's plan to simplify its vehicle lineup.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.