Traditional Fan-Inspired Tableware Wins Top Prize at Korea Tourism Souvenir Contest

A unique brass tableware set, inspired by the fan of the legendary Joseon-era performer Bau Doki, has captured the prestigious presidential award at the 2026 Korea Tourism Souvenir Contest. The winning entry, titled 'Bau Doki's Brilliant Stage, Unfolding on the Table,' reinterprets traditional Korean cultural heritage into a modern, functional art piece.

Bau Doki, a renowned figure from Anseong, is celebrated as the first female leader of a traditional performing troupe. The award-winning design draws inspiration from the fan she used while performing, skillfully translating its form and elegance into 방짜유기 (bangeo yugi), a traditional Korean brassware known for its durability and aesthetic appeal. The piece received high praise from both domestic experts and international judges for its innovative blend of history and contemporary design.

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We plan to further strengthen distribution channel support for the award-winning products through collaborations with sponsoring institutions such as Hyundai Department Store, Lotte Duty Free, and the National Museum of Korea Foundation, as well as overseas platforms like Amazon and global funding this year.

This year's contest attracted a record 1,358 entries, showcasing a significant increase in the creation of "K-goods" that highlight Korea's unique charm and regional characteristics. Other notable winners included traditional fans featuring Korean architectural motifs, receiving the Prime Minister's Award, and seasoning products made from local ingredients like Jeju Island's anchovies.

The Korea Tourism Organization plans to bolster the global competitiveness of the awarded souvenirs through personalized support. This includes one-on-one consulting, business training, assistance with distribution channels, and access to tourism funds. Plans are also in place to expand support for overseas platforms like Amazon, aiming to bring these uniquely Korean products to a wider international audience.

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We are preparing to showcase the products to as many citizens as possible. You can also find the products at Panteon Duty Free and the Korean Folk Village.