Trang Tien Ice Cream to stop selling at landmark Hanoi store after nearly 70 years

Trang Tien Ice Cream will close the Hanoi shop that helped make the brand famous, ending sales at 35 Trang Tien Street after nearly seven decades. The store will stop serving customers on September 15, 2026.

The company did not give a reason for the decision. It directed regular customers to three other locations at 18 Hang Bai, 44 Trang Tien and 18 Ngo Quyen. Two of those outlets opened this year, including a large store on Trang Tien Street in April and another on Hang Bai Street in August, only a few hundred meters from the site being closed.

The closure of the flagship location does not signal a retreat by the brand’s wider retail network. Trang Tien Ice Cream, a company owned by Hanoi-listed One Capital Hospitality, had expanded its system to 410 stores, traditional outlets, agents and franchise locations nationwide by the end of 2025. The brand also introduced a franchise model combining traditional ice cream with modern drinks.

Founded in 1958, Trang Tien Ice Cream kept its old visual identity for more than 60 years before changing its logo and packaging in 2020. The store at 35 Trang Tien has also served as a popular check-in stop for visitors to Hanoi.

OCH reported 2025 revenue of 1.156 trillion dong, pretax profit of 132.2 billion dong and net profit of 97.5 billion dong. Its proposed 2026 consolidated plan calls for revenue of 1.704 trillion dong and net profit of 365 billion dong. The company still had accumulated losses of 383 billion dong as of June 30, 2026, against charter capital of 2 trillion dong. OCH said rising logistics and input costs were putting pressure on margins in the food and beverage market.