Triglav osiguranje and Imex banka partner to link insurance and banking services

Triglav osiguranje and Imex banka have launched a new business partnership designed to embed insurance services directly into the banking experience for Imex banka clients. The core idea is to make insurance products easily accessible and integrated into customers' daily financial lives, meeting the modern expectation for readily available solutions.

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Partnerships like this are not just a distribution channel for us, but a way to make insurance more relevant in the daily context of our clients. By collaborating with Imex banka, we want to enable more accessible, relevant, and personalized digital solutions that meet their real life needs in one place and with the trust of two strong institutions.

Vilma Učeta-Duzlevska, President of the Management Board at Triglav osiguranje, emphasized that such partnerships are more than just distribution channels. "We want to enable more accessible, relevant, and personalized digital solutions that meet their real life needs in one place and with the trust of two strong institutions," she stated. She believes the synergy between insurance and banking offers added value, allowing clients to fulfill multiple financial needs securely and conveniently.

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We believe that connecting the insurance and banking sectors brings additional value to clients because it allows them to satisfy more financial needs in one place, with a high level of security and trust.

This collaboration marks a significant strategic step for Triglav osiguranje in expanding its digital services and reaching customers through a familiar and trusted channel. Dijana Kalinić, a member of Imex banka's Management Board, noted that modern banking development focuses on connecting services into a cohesive, client-centric whole. "Our clients don't want additional products as such, but solutions available when they need them and within the relationships they already have," Kalinić explained. She added that integrating insurance products is a logical continuation of their strategy, and Triglav osiguranje was chosen for its understanding of operational simplicity and long-term client relationships.

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The development of a bank today is no longer a question of expanding the offer in the classic sense, but the ability to connect different services into a whole that makes sense to the client. Our clients don't want additional products as such, but solutions that are available when they need them and within the relationships they already have.

Through this alliance, Triglav osiguranje strengthens its presence in the Croatian market by developing collaborative models for greater service accessibility. Imex banka, in turn, enhances its offerings with connected and functional solutions that align with current client usage patterns of financial services. Triglav osiguranje is part of the Triglav Group, the largest insurance and financial group in Slovenia and the Adria region, and is one of Croatia's oldest insurance companies.

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In that sense, the introduction of insurance products is not new but a logical continuation of what we are already building. It was crucial for us to do this with a partner who understands the importance of operational simplicity, but also the long-term relationship with the client. Triglav osiguranje is a natural choice in that regard.