Trump media to sell faster access to president's posts

Donald Trump's media company announced Thursday it plans to sell faster access to market-moving social media posts by the former US president. The move effectively monetizes his Truth Social posts, which have previously driven global headlines on topics ranging from the Iran war to the economy.

The Truth API service, set to launch August 1, will provide licensed, real-time access to posts from the highest-ranking Truth Social accounts. Trump Media and Technology Group stated the service could benefit traders and financial news organizations that depend on split-second margins for breaking news. "Markets already move on Truth Social posts," said Kevin McGurn, Interim Chief Executive Officer of Trump Media and Technology Group. He added that the service would help "close the gap" for firms that have relied on manual monitoring.

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Markets already move on Truth Social posts.

Trump established Truth Social after being banned from X, formerly Twitter, following the January 6 Capitol attack. It has become his primary platform for major announcements. However, selling high-speed access to his posts raises fresh questions about Trump monetizing the presidency. Filings released in June indicated Trump earned at least $1.2 billion from his family's cryptocurrency activities last year.

An Application Programming Interface (API) allows different computer programs to interact. Platforms like X also offer similar access. This development could streamline the monitoring of Trump's posts for financial entities, potentially increasing their impact on markets.

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close the gap