Trump media to sell faster access to president’s Truth Social posts

Donald Trump's media company announced plans to sell expedited access to his social media posts, a move that could monetize his influence on financial markets. The service, dubbed "Truth API," will provide licensed, real-time access to posts from the platform's highest-ranking accounts, starting August 1.

Trump Media and Technology Group (TMTG) stated that the Truth API service is designed to "close the gap" for financial news organizations and traders who currently rely on manual monitoring of Truth Social posts. "Markets already move on Truth Social posts," said Kevin McGurn, Interim Chief Executive Officer of TMTG. He added that the service would help those who prioritize split-second margins for breaking news.

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Markets already move on Truth Social posts.

Trump established Truth Social after being removed from Twitter following the January 6 U.S. Capitol attack. The platform has become his primary channel for major announcements. The decision to sell high-speed access to his posts raises questions about Trump monetizing his public platform, similar to how he reportedly earned over $1.2 billion from cryptocurrency activities last year.

An Application Programming Interface (API) allows different computer programs to interact, enabling faster, automated monitoring of Trump's posts. While other platforms like X (formerly Twitter) offer similar access, TMTG's move focuses specifically on monetizing the market-moving potential of Trump's individual posts. The company did not immediately respond to requests for comment on whether this move would create uneven trading opportunities.

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The firm said it would help “close the gap” for firms that have “relied on manual monitoring” to monitor Truth Social posts.