Trump's brother-in-law's firm interested in FIFA investment

Josh Kushner, brother of former U.S. President Donald Trump's son-in-law Jared Kushner, is reportedly exploring an investment in FIFA's new commercial arm through his venture capital firm, Thrive Capital. Politico reported that Thrive Capital is interested in acquiring a stake in FIFA Forward Enterprise (FFE), a new subsidiary FIFA plans to establish for its commercial operations and events.

FIFA President Gianni Infantino announced plans to create FFE, which is expected to be valued at $20 billion. The organization intends to sell a 20% share, aiming to raise around $4.2 billion. Thrive Capital, a New York-based firm, is seen as a potential investor in this venture, which focuses on sports events. According to Politico, Kushner has committed to assisting FIFA in finding other investors, with J.P. Morgan set to lead the effort.

FIFA has stated that the investors of the 20% stake will be partners without access to football management or control over the new company. However, the proposal has already faced criticism from the Union of European Football Associations (UEFA) and other federations. These organizations have raised concerns about the lack of consultation and the potential impact of private investment on the governance of football, particularly concerning the World Cup's business model.

Infantino has maintained a close relationship with Trump and his associates, particularly since the joint hosting of the 2026 World Cup by the United States, Mexico, and Canada. The proposed investment structure and FIFA's commercial strategy are likely to remain subjects of debate among football's governing bodies.