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Trump to Monetize Social Media Posts with New Paid Access Service
๐Ÿ‡ฉ๐Ÿ‡ช Germany /Culture & Society

Trump to Monetize Social Media Posts with New Paid Access Service

From Der Spiegel · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Named sources New plan
  • Donald Trump's media company, Trump Media & Technology Group, announced a new paid service called "Truth API" for faster access to his social media posts.
  • The service, launching August 1, will offer licensed real-time access to posts from high-reach Truth Social accounts, primarily targeting financial traders and news providers.
  • Critics accuse Trump of using his presidency for personal financial gain, though direct links between his investments and presidential actions remain unproven.

Donald Trump's media company is launching a new paid service that will provide expedited access to his posts on the Truth Social platform. Trump Media & Technology Group announced the "Truth API" on Thursday, a service designed to offer licensed, real-time access to content from the platform's most followed accounts, including Trump himself.

The new offering is primarily aimed at financial traders and news providers who require split-second advantages. Kevin McGurn, interim chief of Trump Media and Technology Group, confirmed that markets already react to Truth Social posts, underscoring the value of immediate access. Trump, who has nearly 13 million followers on the platform, uses it extensively for announcements and commentary on current events, frequently generating global headlines.

The markets already react to posts on Truth Social

โ€” Kevin McGurnExplaining the market impact of Truth Social posts and the rationale behind the new API service.

This move to monetize his online communications has drawn criticism, with opponents accusing the former president of leveraging his political position for personal financial benefit. While critics point to his extensive trading activity, with over 21,000 stock deals executed by his wealth managers last year, investigations by outlets like The New York Times have not found evidence that Trump influenced these investment decisions or that insider information was used. Trump himself denies such allegations.

The "Truth API" is scheduled to launch on August 1. The service aims to capitalize on the market-moving impact of Trump's statements, offering a premium product for those who need to stay ahead of the curve in financial news and trading.

licensed real-time access to posts from the most followed Truth Social accounts

โ€” Trump Media & Technology GroupDescribing the functionality of the new 'Truth API' service.
DistantNews Editorial

Originally published by Der Spiegel in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.