TRUMY App prepares to bring real user experiences to the digital world

A new Turkish platform called TRUMY App is preparing to enter a digital marketplace crowded with sponsored content, hidden advertising, paid recommendations, bot accounts and AI-generated reviews. Its central question is simple: did a real user write this experience?

TRUMY presents itself as an independent community that evaluates products through the experiences of people who actually used them, rather than through advertising claims. It says no brand, product, advertising budget or commercial partnership will take priority over genuine user experience.

Sponsored material will not be presented as user experience, the platform says, and commercial relationships will be disclosed openly. Users will be able to describe products that satisfied them as well as those that failed to meet expectations. Negative posts, it adds, will not lose value simply because they upset a brand.

The platform says its goal is not to add more reviews, but to make useful experiences easier to find. A high product rating does not mean a product suits everyone. TRUMY therefore plans to consider the user’s characteristics, expectations and the conditions in which an experience took place, not just the product itself. Photo-supported posts will receive an “Verified Experience” badge.

TRUMY says users will help one another avoid wasting money and discover products that fit their needs. It also says future partnerships and revenue models will not change its principles of independence, transparency and responsibility. Commercial ties and sponsorships will be visible, advertising will remain separate from genuine experiences, and personal data will not be used beyond the purposes disclosed to users.