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🇹🇳 Tunisia /Disasters & Emergencies

Tunisia's summer sales start slowly due to heatwave and holidays

From La Presse · () French

Translated from French, summarized and contextualized by DistantNews.

At a glance

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  • Tunisia's summer sales experienced a slow start in their first week, beginning August 7.
  • High temperatures and ongoing holidays are cited as the primary reasons for the sluggish sales.
  • The president of the National Chamber of Ready-to-Wear Merchants attributed the weak performance to these factors.

Tunisia's summer sales kicked off with a sluggish pace during their inaugural week, which began on August 7. Mohsen Ben Sassi, president of the National Chamber of Ready-to-Wear Merchants, pointed to two major factors contributing to the slow start: the prevailing heatwave and the ongoing holiday season.

This subdued beginning contrasts with expectations for the annual sales period. The combination of extreme weather and widespread vacations appears to be keeping shoppers away from retail outlets. Ben Sassi's assessment highlights the challenges faced by the retail sector during this critical period.

The weak performance in the first week raises concerns about the overall success of the summer sales. Retailers had likely hoped for a stronger opening to boost their businesses. The coming weeks will be crucial in determining whether sales can gain momentum despite the initial hurdles.

The kickoff of the 2026 summer sales season was characterized by a particularly low pace during its first week, launched on August 7.

— Mohsen Ben SassiPresident of the National Chamber of Ready-to-Wear Merchants, explaining the slow start to the sales.
DistantNews Editorial

Originally published by La Presse in French. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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