Turkish entrepreneur turns grievance into a trusted digital real estate platform

Turkish entrepreneur Şahsemin Aksu has launched Satışa Hazır, a digital real estate platform designed to build trust in property transactions. Aksu's entrepreneurial journey began after facing a property purchase grievance years ago, stemming from issues and lack of information during the buying process. This personal experience motivated her to create a system that prevents similar grievances.

Satışa Hazır aims to be more than just a listing site; it's envisioned as a trustworthy digital ecosystem. A key feature is its exclusivity: only authorized real estate firms and industry professionals can publish listings. This curated approach ensures that all property advertisements are verifiable, official, and adhere to industry standards, addressing a critical need for reliability in the real estate market.

Aksu emphasizes the growing importance of trust in the real estate sector. "People want to access accurate information and reliable sources when making one of the biggest investments of their lives," she stated. The platform's core objective was to create a transparent and secure environment compliant with official processes. Satışa Hazır also targets Turkish citizens and investors living in Europe, aiming to connect them with reputable real estate firms for investments in Turkey.

With increasing interest in Turkish real estate from abroad, facilitating access to credible information for expatriates is crucial. The platform is developing infrastructure for publication and promotion in EU countries, intending to boost the international visibility of Turkish real estate professionals and strengthen ties with overseas investors. Aksu's venture is highlighted as a notable example of female entrepreneurship in technology and real estate, with its trust-centric verification system potentially setting a new industry standard.

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People want to access accurate information and reliable sources when making one of the biggest investments of their lives. Our fundamental goal in developing this project was to create an environment that is compliant with official processes, transparent, and secure.