UAE consumer watchdog urges parents to verify back-to-school deals and online sellers

As the new academic year approaches, consumer protection authorities in the UAE are issuing crucial advice to parents navigating the back-to-school shopping season. The emphasis is on verifying advertised discounts, thoroughly checking the credentials of online retailers, and actively involving children in the purchasing process.

Ahmed Ahli, Acting Director of Consumer Protection at the Dubai Consumer Protection and Fair Trade Establishment, highlighted that all discounts must be regulated and supported by necessary permits. Retailers are obligated to display both the original and discounted prices, along with the percentage reduction, particularly for promotions ranging from 25 to 75 percent. This transparency is intended to help consumers confirm genuine savings.

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Do not be the first person to deal with an unfamiliar company or website.

With the widespread use of e-commerce, Ahli strongly advised consumers to assess the credibility, registration, and licenses of websites before making purchases. He cautioned against being the first to engage with unfamiliar companies or websites, urging shoppers to conduct research and verify sellers before sharing payment details or placing orders. Careful review of product descriptions, especially for items like school bags, and understanding exchange and return policies are also recommended.

Furthermore, the department is expanding awareness campaigns to instill consumer awareness from an early age. Parents are encouraged to involve children in creating supply lists, setting budgets, and comparing products based on quality, price, and practical features, rather than solely on appearance. This approach aims to teach children valuable budgeting and decision-making skills.

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Parents should teach children to compare products based on quality, price and practical features, rather than choosing an item solely because of its colour or appearance.