DistantNews
Support us
🇮🇩 Indonesia /Culture & Society

UBSI Tegal Seminar Unlocks Secrets of Storytelling and Content Branding

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Outcome reported
  • A creative digital seminar at UBSI Tegal focused on storytelling and content branding.
  • The event aimed to help young people in Tegal transform everyday experiences into engaging digital narratives.
  • A key takeaway was the importance of a strong narrative and a compelling 'hook' within the first three seconds of content.

Universitas Bina Sarana Informatika (UBSI) campus in Tegal buzzed with excitement as hundreds of students attended a Creative Digital Seminar focused on transforming everyday life into compelling digital stories. The event, titled 'Build Your Brand, Share Your Story,' was a collaborative effort between Digital Community (DICO) and UBSI Tegal.

The most important thing in storytelling is how to make the audience interested from the very beginning.

· Ivana ZulkhaA local content creator, speaking at the seminar about audience engagement.

Ivana Zulkha, a local content creator specializing in culinary, lifestyle, and travel, shared insights into the competitive digital creative industry. She emphasized that content without a strong narrative is merely passive visual material. "The most important thing in storytelling is how to make the audience interested from the very beginning," Zulkha stated.

Zulkha explained that while aesthetic visuals serve as an initial gateway, the true key to audience retention and connection lies in the energy conveyed through storytelling. She highlighted the concept of a 'hook' in social media content, often achieved through an enthusiastic voice-over. For short-form video, she stressed the critical nature of the first three seconds, advising participants to "immediately get to the core of the video, for example, 'recommendation for a new culinary spot or place,' so that the audience is immediately interested in watching until the end."

Three seconds is very important as a hook to make people curious. I usually get straight to the point of the video, for example, 'recommendation for a new culinary spot or place,' so that the audience is immediately interested in watching until the end.

· Ivana ZulkhaSharing a crucial formula for short-form video content.

Furthermore, Zulkha shared psychological tactics used to engage audiences, such as strategically placing location details at the end of a video to pique curiosity and encourage comments. She concluded that effective storytelling transcends mere visuals, focusing instead on building curiosity and fostering a connection with the audience.

So, storytelling is not just about visuals, but about how to build curiosity and connection with the audience.

· Ivana ZulkhaConcluding her presentation on effective digital content creation.
About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog