Ugly Betty Returns for a Third Season: Where to Watch and What It Is About

Beatriz Pinzón returns to the screen at 52, but the new season gives her a question beyond Ecomoda, her marriage and her family: what does she want for herself?

The third season of "Betty la fea: la historia continúa" premiered on Prime Video on Friday, Aug. 28. The platform has the continuation exclusively, and all 10 episodes are available from the start rather than being released weekly.

Betty returns to Bogotá for Hugo Lombardi’s farewell fashion show, an event that brings her back into contact with Armando. Their relationship is going through a difficult period, while Michel Doinel, the Frenchman who once became a romantic alternative for Betty, also re-enters her life.

This time, Betty begins building a more independent life. She starts therapy, leaves her father’s home and moves into her own apartment. At the same time, Ecomoda faces a crisis over an alleged plagiarism scandal, forcing those around the company to make decisions about its future.

Ana María Orozco and Jorge Enrique Abello reprise their roles, joined by returning cast members including Patrick Delmas as Michel Doinel, Natalia Ramírez as Marcela Valencia, Lorna Cepeda as Patricia Fernández, Mario Duarte as Nicolás Mora, Julián Arango as Hugo Lombardi and Julio César Herrera as Freddy Stewart. A Prime Video subscription is required to watch the season.